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Men’s Grooming Market Grows and Grows…

NPD finds facial skin care and tools are top trends.

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By: TOM BRANNA

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Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skincare continue to grow at a fast pace, according to recent findings from The NPD Group. Credit the influence of popular culture – and specifically, the increased appearance of facial hair on the red carpet – for the rise in men’s grooming tool sales. Recent results in this category also show men want to control hair growth on the body as well ...

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